Consulting

You know your business. We know how to get you to the top of your industry.

It is often the case that a company exists because of a love for the product. Long is the list of restaurants whose existence is due to the fact that the founder's mother was the best chef in Sicily or the mechanics who themselves have many a classic car. These sorts of businesses are truly the best as what they do. They practice the most alluring of ideas: doing what you love.

The difficulty is that many times the business's target consumer is not aware of these things. In fact, it is usually the case that a business's target consumer is not even aware of the business or even industry at all. Marketing is half of the battle of all businesses in all industries, and it is therefore of utmost importance to promote your expertise. If you own a restaurant and offer the highest quality or serve secret family recipes, stick to it. It is generally the most affordable option and far-and-away the most efficient method to seek external marketing guidance in order to connect your passion with a paying customer.

casey troy marketing offers consulting services for clients in the field of internet marketing, branding, Search Engine Optimization (SEO), Search Engine Marketing (SEM), print marketing, guerrilla marketing, marketing analysis, web design, graphic design, and media distribution. Some businesses will benefit most from a one-time consultation and some may find a multi-step process or a retainer to be most advantageous.

Some excellent candidates for a profitable client-consultant relationship include:

• Companies in need of search engine keyword placement
• Companies needing effective press releases
• Businesses seeing buzz/viral appeal
• Businesses lacking effective copy
• Companies which seek contact with consumer
• Businesses entering new markets
• Businesses with no marketing department
• Companies seeking marketing/advertising guidance
• Businesses with content management teams looking for added efficiency
• Companies seeking new media marketing strategies
• Companies looking to maximize their online presence
• Businesses beginning social media campaigns (Facebook, Twitter, Youtube, etc.)
• Companies in competitive industries
• New businesses
• Established businesses seeking further market penetration
• Businesses anticipating a product release
• Businesses which would benefit from a brand overhaul
• Businesses establishing subsidiaries, fictitious business names, or aliases
• Individuals and independent contractors
• Franchises or licensees

The typical course of action for a consultation is highly individualized to the client. Please contact casey troy marketing for a free customized analysis and proposal.