Guerrilla Marketing

Guerrilla marketing is a relatively new term in the marketing industry, and if you are the owner of a startup or a long standing small business, the strategies implemented in a guerrilla marketing campaign should be your best friend. The basic idea behind any campaign in this realm is that elbow grease is a currency, and putting hard work and labor into a campaign is and should be as effective as (if not more than) paying with a monetary currency.

Successful guerrilla marketing campaigns include direct mailing, buzz/viral strategies, mobile-phone interaction, and hand-to-hand distribution plus much, much more. The media and tactics are truly limited only by the creativity and imagination of those conceptualizing the campaign.

The phrase "guerrilla marketing" is really a blanket term and can be made to incorporate a vast number of concepts, strategies, implementations, and executions, but the theme of the strategies remain consistent. Guerrilla marketing campaigns begin with attempts to understand the psychology of the consumer. While planning a guerrilla-style campaign, one proceeds to seek affordable, high yield options for connecting the business to the consumer. The plan should implement strategies which utilize time, energy, creativity, ingenuity, diligence, and technology. Finally, sheer quick analysis, dynamic planning, and deliberate and accurate reaction is key in ensuring profitability.

That's where the casey troy marketing mantra comes in:

     deliberate planning.
          dynamic strategies.
               profitable implementation.